Our one-stop e-fulfillment solutions provide e-retailers a competitive edge

A Japan-based e-retailer, one of the fastest-growing brands in Southeast Asia and Oceania, was experiencing high-potential e-commerce sales growth (particularly in Malaysia) from local demand and pandemic-influenced home-shopping. As a result, several e-commerce management challenges arose from poor e-fulfillment logistics.

End-to-end order fulfillment and value-added services make a difference

Industry & Function:

A global e-retailer operating in Southeast Asia and the Oceania region

Challenge:

The e-retailer wanted to avoid incomplete and incorrect item fulfillment resulting from a lack of visibility over its warehouse fulfillment process and global inventory records, in addition to incompatible data integration/coordination between its e-marketplace platforms and the ordering, warehousing and transportation management systems. Other issues included:

• Disconnected systems/uncoordinated management between e-marketplaces, Order Management System, Warehouse Management System, and Transport Management System causing higher than necessary manual labor costs

• The lack of real-time access to inventory numbers at distribution centers resulting in inaccurate records on e-marketplace and an increased risk of stockouts

• Incorrect order fulfillment causing the sales team to pause when closing deals

• Transportation costs on returned/incorrect items wasting time and money

• Customer dissatisfaction from stockout situations and wrong order fulfillment

Solution:

Yusen Logistics’ e-fulfillment services provided this retailer with a complete package to ensure customers receive the exact product they ordered from its e-marketplace sites. With Yusen Logistics e-fulfillment services, the retailer gained a comprehensive array of new tools, including:

• E-marketplace and Inventory Management: Real-time inventory numbers, coordinated with the global marketplace (particularly Southeast Asia’s major markets), integrating e-store activities into a centralized product catalog that reflects real-time stock levels and Purchase Order updates – all visible and synchronized on a single dashboard.

• Inbound Shipments Management: Shipments from the e-retailer’s overseas factories and distribution centers in Malaysia now routing to local Yusen Logistics’ warehouses for B2B and B2C fulfillment.

• Value-added Services: Container unstuffing, order processing, picking, labeling, and price tag handling services provided by Yusen Logistics for a total of over 15,000 SKUs under inventory management.

• First-In, First-Out (FIFO): e-retailer’s storage system for food and cosmetics, which rotates stock to ensure older products are distributed before newer ones, now functioning properly.

Results:

After partnering with Yusen Logistics, this emerging e-retailer realized the following benefits:

• Dashboards reflect real-time inventory levels and synchronized e-marketplace data

• Single inventory management provides the flexibility to transfer stock from B2B to B2C fulfillment requests

• Timely responses and logistics match fast-paced e-commerce sales

• Automated workflow results in labor savings and fewer human errors

• Retailer sales are sustained during pandemic lockdowns